Announcing o11's backing from Y Combinator.
Rogo vs Hebbia vs o11: Search vs. Creation
In the rapidly expanding “AI for Finance” landscape, tools like Rogo and Hebbia are often mentioned in the same breath as o11. However, for a Junior Analyst or Vice President, the day-to-day utility of these platforms is radically different.
The distinction comes down to a fundamental question: Are you searching for data, or are you creating deliverables?
The Research Silos: Rogo & Hebbia
Rogo and Hebbia are world-class Search and Synthesis Engines. They excel at ingesting massive repositories of PDFs and unstructured text to answer complex queries, such as “Find every change of control provision in these 50 credit agreements.”
However, their architecture is primarily browser-based. To utilize them effectively, a user must:
- Leave their active Excel workspace.
- Log in to a separate web platform.
- Upload documents or connect data sources.
- Run queries and wait for synthesis.
- Copy-paste the results back into their financial model or investment memo.
This “Last Mile” problem—the gap between finding the answer and incorporating it into the work product—is where significant time and context are lost.
o11: The Native Creation Layer
o11 solves the Last Mile problem. We don’t ask you to leave your work; we bring the AI directly to where your work is happening.
We are the only platform that runs natively across the entire Microsoft 365 suite (Excel, Word, PowerPoint) seamlessly.
The Integrated Advantage
Your team wants fewer logins, not more.
- Rogo/Hebbia: Require separate web platforms and data upload procedures.
- o11: Offers a single sign-in, integrated directly with your firm’s Microsoft 365 identity, providing immediate access to your open documents.
Comparison Matrix
| Capability | Rogo / Hebbia | o11 |
|---|---|---|
| Primary Function | Search (Read) | Execution (Write) |
| Workflow | Browser-Based (Siloed) | Embedded in Office (Integrated) |
| Data Movement | Upload/Download Required | Live Access to Open Files |
| Excel Operations | Copy/Paste | Direct Cell Manipulation |
| PowerPoint | Minimal / None | Native Slide Generation |
| Word | Copy/Paste | In-Document Drafting & Editing |
Conclusion
If your team’s primary bottleneck is reading through thousands of pages of PDFs to find specific data points, Hebbia or Rogo are excellent browser-based companions.
But if your team spends their day building—constructing complex Excel models, designing PowerPoint decks, and drafting Word memos—they need a tool that lives inside those applications. They need o11 to turn research into results.
