Announcing o11's backing from Y Combinator.
Product Marketing: Turning PRDs and Specs into Internal Launch Decks
Inside every tech enterprise, there is a friction point: The Product Handoff.
The Product Management (PM) team has a 50-page Product Requirements Document (PRD) or a technical spec file. The Sales and Marketing teams need a “Sales Enablement” deck that distills that technical jargon into benefits and value props.
Usually, this “Translation” takes weeks of meetings and email threads. o11 automates the synthesis.
The PM-to-PMM Pipeline
1. The PRD “Digest”
o11 reads your technical documentation (Notion, Word, Google Docs) and identifies the “Hero Features” and “User Pain Points.”
“Read this v2.1 Technical Spec. Create a 5-slide ‘What’s New’ deck for our sales team. Focus on the API speed improvements and the new SSO integration.”
2. Feature-to-Value Mapping
o11 doesn’t just copy the tech specs; it uses AI to suggest the “Customer Value” version of that spec.
- Technical: “Reduced database latency by 40%.”
- o11 Suggestion: “40% Faster Data Insights for your End Users.”
3. Automatic Screenshot & Mockup Placement
Pointing o11 to a folder of product UI screenshots allows it to automatically populate “Feature Slides” with the correct visual assets, saving hours of manual resizing and alignment.
Conclusion
Speed to market is the only moat in SaaS. By automating the internal communication of what was built and why it matters, o11 allows your marketing team to launch faster and with more accurate collateral.
