Announcing o11's backing from Y Combinator.
Retail & CPG: Personalizing 100 Sales Decks in 10 Minutes with o11
For Consumer Packaged Goods (CPG) companies, the “Sales Pitch” is a volume game. You aren’t just pitching one retailer; you are pitching a dozen different distributors, each with their own regional data, pricing tiers, and inventory requirements.
Manually creating a “Localized” deck for every potential partner is impossible for small teams. o11 makes it a background task.
The “Scale-to-Personalize” Workflow
1. Template-Based Variable Injection
You start with one master “Product Launch” deck. You have an Excel sheet with 100 rows, each representing a different retail partner (e.g., Target, Walmart, Costco) and their specific demographic data.
“Generate 100 separate presentations. For each one, swap the ‘Competitor’ slide with the region-specific data from Column D and the ‘Pricing’ table from Column F.”
2. Intelligent Visual Swapping
Need to show what the product looks like on their specific shelf? o11 can swap out “Image Placeholders” in your PPT with partner-specific product mockups based on your file naming conventions.
3. Rapid Feedback Iteration
If a buyer asks for a “what-if” scenario on pricing, the sales rep can use o11 live in the meeting:
“Adjust the margin on this slide assuming a 5% volume discount and 100 units per store.”
o11 does the math and updates the slide in real-time.
The Competitive Edge
In Retail, the fastest brand to provide a clear, data-backed, and personalized business case wins the shelf space. o11 is the engine that provides that speed.
