Announcing o11's backing from Y Combinator.
Marketing Analytics: How AI turns Marketers into Data Scientists
Marketing is increasingly a data-driven discipline, but most Marketers are still dependent on the “Data Team” or “BI Team” for even simple insights. “Can you pull the CAC for the Q4 LinkedIn campaign grouped by creative type?” usually results in a 3-day wait.
In 2026, the barrier between “Marketer” and “Data Scientist” has vanished. With o11, Marketers can perform high-level exploratory data analysis (EDA) directly in Excel using natural language.
DIY Campaign Analysis
When you dump your raw ad platform exports (Facebook, Google, LinkedIn) into Excel, they are often a mess of hundreds of columns and thousands of rows.
- Natural Language Querying: Instead of building complex Pivot Tables, you can simply ask o11: “Calculate the Cost Per Acquisition (CPA) for each creative type. Which ad format (Video vs. Static) had the highest conversion rate at the $50+ spend level?”
- Instant Visualization: o11 doesn’t just give you the answer; it builds the necessary helper columns, creates the Pivot Table, and generates the trend line or bar chart to visualize the result.
Sentiment Analysis at Scale
If you have 5,000 customer survey responses or product reviews in a spreadsheet, reading them manually is impossible.
- The AI Fix: Ask o11 to “Categorize these reviews into ‘Product,’ ‘Shipping,’ or ‘Customer Service’ and tag the sentiment of each as Positive/Neutral/Negative.” o11 uses Large Language Models to read and tag your data in seconds, providing a clean dataset for you to analyze.
The Monday Morning Meeting (Actionable Reporting)
Marketers spend a disproportionate amount of time on “Reporting”—taking data from Excel and formatting it for PowerPoint presentations.
o11 removes this friction entirely.
- In Excel: “Create a summary table of our Q4 performance vs. Q3.”
- In PowerPoint: “Insert the Q4 Summary Table and make sure it matches our brand’s color palette.”
- In Word: “Draft a executive summary of these results for the Weekly Marketing Memo.”
o11 handles the cross-application heavy lifting, ensuring your data, charts, and text are all perfectly synced.
Competitive Positioning: o11 vs. Numerous.ai
While tools like Numerous.ai are great for simple AI tasks in cells (like filling in text descriptions), o11 is a workflow engine. Marketers choose o11 because it doesn’t just help with the spreadsheet; it helps them communicate their results to their boss and the rest of the company.
Verdict
In 2026, the most successful Marketers are the ones who can find insights faster than their competitors can even pull their logs. o11 provides that speed, turning every member of the marketing team into a high-powered data analyst.
